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But thanks to the NCAA granting student athletes a fifth season to compete due to COVID-19, he transferred to the University of Virginia with big plans to continue improving and become a breakout star. Pitcher Brian Gursky had a successful career on the mound in four seasons with the University of Southern California Trojans men’s baseball team. It has now become more salient as student athletes see the connection between brand-building and income generation.ĭespite the increased opportunities, the new NIL landscape also increases the risks for student athletes, and many would benefit from help managing their own brands.
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It’s always been a significant part of the equation for how future employers determine whether to draft a player, how much they are willing to pay a player, and even career opportunities post-playing days, in or outside the world of sports. How will the business world assess how much it is willing to pay each individual? The answer is by evaluating each player’s brand as an athlete.Īn “athlete brand” is really an athlete’s reputation - on and off the field.
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NIL licensing can be a great opportunity for student athletes, but only if they know how to take advantage of it. College athletes are competing on an entirely new playing field now that they can profit from their name, image and likeness (NIL).